THE BRIEF:

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TWIN SHADOW HAD AN ALBUM COMING OUT. LG HAD A SPEAKER COMING OUT. SO WE USED A HELMET (A MOTIF IN A LOT OF HIS WORK) AS A CANVAS TO SHOW HOW MUSIC CAN BE MORE THAN SOUND TO YOUR EARS.

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WHAT WE DID:

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WE OUTFITTED THIS WALK-IN HELMET WITH A TON OF LG SPEAKERS. THESE SPEAKERS PLAYED TWIN SHADOW’S SONG, BRACE.

 

BUT, BASED ON WHERE A PERSON TOUCHED, THE TRACK WOULD ISOLATE A LAYER—SO THAT ONE PART PLAYS THE BASS, ANOTHER THE GUITAR RIFF, ETC.

 

ALL OF THIS ADDED UP TO CREATE AN IMMERSIVE, MULTI-SENSORY (AND ADDICTIVE) EXPERIENCE.