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ROLE:
ART DIRECTION. CONCEPTING.
DESIGN DIRECTION.
THE PROBLEM:
UNIBET IS AN ONLINE SPORTSBOOK WELL KNOWN IN EUROPE BUT VIRTUALLY UNHEARD OF TO THE KNEWLY LEGALIZED SPORTS GAMBLING STATES IN AMERICA.
THE SOLUTION:
ANNOUNCE OUR ARRIVAL AS A SPORTSBOOK COMPANY FOR PLAYERS & BY PLAYERS IN A CRAZY WAY THATS BOTH ATTENTION GRABBING & RELATABLE.
THE INSIGHT:
SPORTS FANDOM CAN GET WEIRD. BUT SPORTS BETTORS ARE EVEN WEIRDER. ENEMIES BECOME COMPATRIOTS. BLOWOUTS BECOME NAILBITERS. AND A BIRDIE MATTERS MORE THAN A BIRTHDAY. BUT UNIBET KNOWS THAT IT'S NOT ODD, IT'S JUST THE ODDS.
THE
CAMPAIGN
LOOK
AND
FEEL
SOME
OOH
LAYOUTS
MORE
OOH
SOME
BUS
SHELTERS
THE
UNIBET
DIGITAL
PRESENCE
SOCIAL
ASSETS
CREDITS:
COPYWRITER __ NICK ROMANO
CD __ HERNAN IBANEZ
ECD __ GARY RESCH
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