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THE

LOOK

AND

FEEL

ROLE:

ART DIRECTION

CONCEPTING

DESIGN DIRECTION

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THE PROBLEM:

CUSTOMERS THINK OF FINANCIAL PLANNING AS AN OVERWHELMING AND IMPERSONAL PROCESS.

THE INSIGHT:

LINCOLN FINANCIAL UNDERSTANDS WHO YOU'RE PLANNING FOR AND WHY. BECAUSE  THAT'S THE RESPONSIBILITY OF LOVE. 

A SIMPLE INSIGHT AND AN EMOTIONAL PLATFORM FOR A NEW CAMPAIGN LAUNCH FOR LINCOLN FINANCIAL.  

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SOME

OF

MY FAVORITE

PRINT

WORKS

CREDITS:

COPYWRITER __ KEN SYME

ACD __ RICKY LU

ECD __ STEVE KASHTAN

ECD __ LISA RETTIG FAALCONE

DINER
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© 2019

Justin

Batten

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