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THE
LOOK
AND
FEEL
ROLE:
ART DIRECTION
CONCEPTING
DESIGN DIRECTION
THE PROBLEM:
CUSTOMERS THINK OF FINANCIAL PLANNING AS AN OVERWHELMING AND IMPERSONAL PROCESS.
THE INSIGHT:
LINCOLN FINANCIAL UNDERSTANDS WHO YOU'RE PLANNING FOR AND WHY. BECAUSE THAT'S THE RESPONSIBILITY OF LOVE.
A SIMPLE INSIGHT AND AN EMOTIONAL PLATFORM FOR A NEW CAMPAIGN LAUNCH FOR LINCOLN FINANCIAL.
SOME
OF
MY FAVORITE
WORKS
CREDITS:
COPYWRITER __ KEN SYME
ACD __ RICKY LU
ECD __ STEVE KASHTAN
ECD __ LISA RETTIG FAALCONE
© 2019
Justin
Batten
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