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THE
LOOK​
AND
FEEL

ROLE:
​
ART DIRECTION
CONCEPTING
DESIGN DIRECTION
​

THE PROBLEM:
​
CUSTOMERS THINK OF FINANCIAL PLANNING AS AN OVERWHELMING AND IMPERSONAL PROCESS.
​
THE INSIGHT:
​
LINCOLN FINANCIAL UNDERSTANDS WHO YOU'RE PLANNING FOR AND WHY. BECAUSE THAT'S THE RESPONSIBILITY OF LOVE.
​
A SIMPLE INSIGHT AND AN EMOTIONAL PLATFORM FOR A NEW CAMPAIGN LAUNCH FOR LINCOLN FINANCIAL.




SOME
OF
MY FAVORITE
WORKS




CREDITS:
​
COPYWRITER __ KEN SYME
​
ACD __ RICKY LU
​
ECD __ STEVE KASHTAN
​
ECD __ LISA RETTIG FAALCONE
​




© 2019
Justin
Batten
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