THE PROBLEM:

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FOR MANY TEENS IN AMERICA, DIPPING AND SMOKELESS TOBACCO IS A PART OF LIFE AND OFTEN A RIGHT OF PASSAGE, AND MANY ARE UNAWARE OF THE DANGERS OF DIPPING..

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THE INSIGHT:

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TEENS WHO USE DIP HAVE A DIY MENTALITY AND THE LOVE OF TOOLS THAT GOES WITH IT.

 

TO ATTRACT THEIR ATTENTION AND WARN THEM ABOUT THE DANGERS OF DIP, WE CREATED A BRAND OF TOOLS.

 

WHAT AT FIRST SEEMS LIKE A COOL, NEW BRAND QUICKLY REVEALS ITSELF TO BE ONE THEY WANT NOTHING TO DO WITH.