ROLE:
ART DIRECTION. CONCEPTING.
DESIGN DIRECTION.
THE PROBLEM:
TRAVELERS BLINDLY ACCEPT THE INDIGNITIES OF AIR TRAVEL.
THE INSIGHT:
AMTRAK OFFERS THE TRAVEL EXPERIENCE AIRLINE PASSENGERS DREAM OF.
RESULTS:
11+ MILLION VIEWS IN 48 HOURS, COMPLETION RATES 56% ABOVE BENCHMARK, CLICK-THROUGH RATES 50% ABOVE BENCHMARK.
PRESS:
THE WASHINGTON POST, CHICAGO TRIBUNE, AGENCY SPY, AD AGE, ADLAND, BLOOMBERG BUSINESSWEEK, METRO MAGAZINE, SKIFT, USA NEWS GUIDE, TRAVEL AND TOUR WORLD, THE HILL, ADS OF BRANDS AND COLORIBUS.
THE
CAMPAIGN
LOOK
AND
FEEL
OOH
LAYOUTS
THAT
DIED :(
THE
REAL
OOH
MORE
OOH
LAYOUTS.
THE
TEASER
LAUNCH
SITE
THE
MOBILE
LAUNCH
SITE
CREDITS:
COPYWRITER __ KEN SYME
ACD __ GREG NANCE
ACD __ BERTO SANTANA
ACD __ KAT DUDKIEWICZ
GCD __ GABRIEL SCHMITT
ECD __ STU MAIR
